IMATS Part 3: The Professional Side
The International Makeup Artist Trade Show was originally created for professional makeup artists. With that said, there were some vendors at IMATS that sold products that.. well, we’ll just say aren’t appropriate for day-to-day situations.
I saw a lot of interesting booths that cater to the special effects side of of the makeup biz, from body art to gruesome and life-like creatures from another world.
At the event, I saw some artists working on body painting . I must say, it’s pretty amazing to see what can be done with it. Grex, an airbrush body painting company, was making the man above look very contoured and muscular. The overall look had a sculptural, hard superhero effect. Grex even attached the white Mohawk to the guy’s head!














