Don’t you hate it when beauty brands make exaggerated claims that never seem to have enough proof and do what they say? How big would your lashes look if they were volumized by 400% anyway? In my opinion, that would be too much!

Not all companies cushion their advertisements beyond belief though. Take MAC Cosmetics for example, their new Tabloid Beauty Collection doesn’t seem too outrageous. In fact, the numbers seems downright reasonable!

MAC Prep + Prime Skin Refined Zone ($19.50 US): Primers nowadays aren’t just for smoothing your skin to prep it for foundation.  For example, this one has mattifying properties and helps disguise pores by 37%.

MAC Plush Lash Mascara ($13 US): Huge wands just look like they will give you beautiful lashes. MAC’s version is clinically proven to give you volume and curl by more than 100%, so get your hands on this mascara and its ginormous wand now!

MAC Penultimate Eyeliner ($16.50 US): Mastering liquid eyeliner takes a whole lot of patience, Q Tips, and makeup remover. Or you can try this felt tip liquid eyeliner pen, which is shown to wear for 12 hours. Your choice!

Shop the whole MAC Tabloid Beauty Collection online or in store. Below are some other products in this line-up!

Pro Longwear Lipcolour ($21 US)
Durashell Soft pink with gold pearl
Loyal Warmed beiged brown
Passion Preserved Subdued brick red
Commitment Rich reddened brown
Clingpeach Shimmering peach
For Keeps Rose-plum with iridescence
Perennial Rose Dusty pink with gold pearl
Lasting Lust Smoldering red
Stuck On You Berry-red with gold pearl
Unchanging Soft neutral lilac pink

Pro Longwear Lustre  Lipcolour ($21 US)
Lishious Soft peach with gold pearl
Jazz-Y-Razz Dirty plum with pearl
Boss Brown Chocolate bronze with pearl
Night Rose Rich plum with gold pearl
Betwixt Rich copper-red with pearl
Sappho Fine wine

Face:
MAC Prep and Prime Line Filler ($19.50 US)

Have you picked up some staples from the MAC Tabloid Beauty Collection? What do you think of the products in this collection? Any holy grail items?

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This review contains a sample product sent for consideration by PR.   We do not do paid or guarantee reviews. For more information, please read our Editorial & Content Disclosure.