I remember being really excited when I was a child about discovering that Snickers, my favorite candy bar at the time, could be bought as an ice cream. Then I saw that a lot of my favorite candies like Reese’s had ice cream counterparts and my young mind was blown.
Nowadays I’m not so surprised to see companies expand into different forms of their product or brand. What does surprise me is when this translation is done well. The NARS skincare line is a perfect example.