
One thing that I’m drawn to when it comes to beauty products are the names, whether it be the brand or the name of the color. In the case of today’s Pink Spotlight, we get the best of both with Too Faced Eyeshadow Duo in Betsy Baby ($17 US).
Check the amazing story behind how Betsy Baby came to be - I would summarize it for you but I think the description on the Sephora site says it all beautifully.
Too Faced’s brand founder, Jerrod Blandino, created Betsy Baby for one of his closest friends, Sephora’s Betsy Olum. In 2007, the Sr. Vice President of Marketing was diagnosed with breast cancer. During Betsy’s trying time, Jerrod was one of her top supporters. And, during one of their many heart-to-heart chats, Betsy jokingly asked if Jerrod would bring back her favorite discontinued Too Faced shadow, Heiress. Jerrod happily obliged, and worked with Betsy to develop the perfect highlighting-accent color. Now a fierce duo (just like Jerrod and Betsy), it’s been renamed Betsy Baby in honor of her battle and triumph over breast cancer.
Now with every sale of limited edition Betsy Baby, Jerrod will donate $3 per sale as will Betsy Olum, herself. And to add to the cause, Sephora will also donate $3 making that a grand total of $9 going to the Breast Cancer Research Fund for every purchase of this Too Faced duo.
So go ahead, I know you want to, go out and support Breast Cancer Awareness Month by picking up a little something that’ll make you look and feel gorgeous too.
Don’t forget that for every Comment you make on this post, or any other BCA-related stories I feature during the month of October, I will personally donate $1 to Susan G. Komen for the Cure*.
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* Donations for Comments for a Cure are capped at $50 US